Used Cisco uBR News - July 2008

Cisco Switched Digital Video Platform by Rogers Cable

With the accelerating rollout of advanced, bandwidth-hungry digital services, such as high-definition television (HDTV) and video-on-demand (VoD), Cisco's SDV system helps operators more efficiently utilize bandwidth, while priming their site operations for next-generation advanced services and new revenue-generating opportunities.

"As cable operators continue to evolve from service providers to 'experience providers,' we're evolving our network solutions so they may better utilize the hybrid fiber-coaxial spectrum," said Greg Hardy, vice president of Business Development for Cisco's Service Provider Video Technology Group. "Our scalable SDV solution helps enable service providers to strategically expand their network and service offerings for years to come."

When the installation is completed, Rogers Cable customers will receive switched services enabled by Cisco's SDV servers, encryption and quadrature amplitude modulators (QAMs). Cisco's widely deployed SDV platform is based on open cable TV (CATV) industry and Internet Protocol-based (IP) standards, and it interfaces between all network elements (cisco.com).

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